Case Study: Permanent Lighting Saves Business’ Money
Holiday lighting is frequently a part of a business’ budget as it is a great way to attract customers and spread cheer during November and December. But lighting doesn’t have to only be for the holidays, it can also be an effective marketing tool year-round! See how Coastal Virginia Lighting helped a local Hampton Roads business install permanent lighting to make their location shine year-round and save on holiday lighting costs.
The Back Story
A Hampton Roads business had worked with Coastal Virginia Lighting’s sister company, Coastal Christmas Decor, for several years to display Christmas lights during the holiday season. The client usually spent around $2,000 a year on holiday lighting and was happy with the traffic and attention their business received during the season.
The Opportunity
Knowing that the client was pleased with their Christmas lighting, Coastal Virginia Lighting proposed that the business keep its momentum going throughout the year by installing permanent building lighting, known as PermaLites® 365. PermaLites are popular, color-changing lighting that blends seamlessly into the roof of the building. Installing PermaLites would allow the client to illuminate their building throughout the year and save on their yearly holiday lighting costs.
The Result
The client made the decision to invest $6,000 in PermaLites and now has year-round lighting that allows them to light up their building for every holiday. They no longer need to earmark an expense in their budget for holiday lighting, and within four years, PermaLites will pay for itself. This part of their budget can be put towards other holiday displays to make the business extra festive or to offset other business expenses. While a small maintenance cost of $300 is recommended for PermaLites, it is not required for the lights to shine.
PermaLites are a smart choice for businesses of all types and sizes. Coastal Virginia Lighting has extensive experience installing PermaLites and can turn your building into the star of the street. To learn more about PermaLites and how they can benefit your business, contact Coastal Virginia Lighting at (757) 286-4689 or get in touch with us online.
